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sihab seo
Jul 28, 2022
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Here are some of the most popular customer acquisition channels you can experiment with for your business. 1. Search engine optimization (SEO) SEO is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results. Pros Passive, organic (almost free) traffic Evergreen and compounding effects; article written a few years ago can still generate traffic if it ranks high on the search engines Potential customers are automatically qualified by their search intents, e.g., someone searching “ahrefs vs moz” is closer to buying than someone searching “how to increase website traffic” SEO content can influence entire marketing funnel Cons Ranking high on search engines takes time Popular terms can get competitive (i.e., lots of time and resources required) Return on investment (ROI) can be difficult to measure Slower effects for newcomers; website with smaller number of high-quality backlinks and low topical authority may find it tougher to rank higher in the beginning stages FURTHER READING recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Here we’ll walk you through our whatsapp number list step-by-step guide to using affiliate marketing to reach more of your audience. SEO: The Complete Guide for Beginners (2021) Complete SEO Training Course: Learn SEO Free 2. Content marketing Content marketing is the process of creating and distributing content to attract and retain customers. Pros Educates potential customers Builds loyalty and retention Can go viral in the short term and create a lot of attention and awareness at once Builds credibility Can be the basis of other marketing channels (e.g., digital advertising) Cons ROI can be difficult to measure Requires time to work Content needs to be promoted and distributed; otherwise, attention may be scarce Content must be high quality; otherwise, it can’t stand out from the tons of other published content FURTHER READING Content Marketing: A Comprehensive Guide How to Build a Winning Content Marketing Strategy in 9 Steps How to Create a Winning Content Strategy Ahrefs Academy: Blogging for Business
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