Labeling each quickly makes it easier. Then go to Reports> Predefined Reports and select the Label option. You can then view the label group and apply the metric to check out. Another convenient way to use labels and ads is to schedule them. After labeling your ad as above, select the ad you want to turn on at a specific date and time. Select the check box next to your ad, go to the blue toolbar, and click Edit . Create automated rules From here, you can create rules for all selected ads with any kind of timing and condition parameters. advertisement Continue reading below Repeat this step each time you turn something off and then on. Timing and condition parameters 4.
Use Create Ad Variations to speed up ghost mannequin effect service testing Speaking of streamlining ad creation and testing, another convenient way to do this is to use the ad variation feature. It's under the Drafts and Experiments section of the toolbar just to the left of the main pane. Advertising variations Then press the blue "plus" button to display a menu where you can specify the campaigns affected, the type of ad you want to create variations on, and all the other details you need to set up. advertisement Continue reading below One of my favorite things about this option is that you can set the audience percentage split. This helps to force a 50/50 split, but for regular ad testing, Google will auto-optimize it. 3. Use the notation Keeping a log of your account history can be difficult with Google Ads.
There are so many moving parts besides those that affect the results, after which multiple people manage the account for its lifetime. This can cause problems when trying to analyze numbers. For example, looking at year-over-year data, I noticed that the numbers were much better than the previous year. Why? Certain holidays have different dates each year. So it may be. Or maybe the brand got a big PR bump and caused a lot of attention and search. With Notes, you can log that history and save time digging into and summarizing this type of analysis. How do you add a note? advertisement Continue reading below First, just click on the performance graph in the campaign view or ad group view