The Accelerated Mobile Pages project offers a tutorial that will walk you through implementing AMP on your website. It's not as simple as the WordPress solution, but it will get the job done. When it comes to marketing, it all depends on how we talk to each other. Author of Disruptive Marketing and Communications Designer at Microsoft Geoffrey Colon joined SEJ Editor-in-Chief Kelsey Jones to discuss the impact of communication and emotions on marketing. Geoff and Kelsey also discuss the evolution of voice search and its impact on communication with consumers. Diverse people working and marketing concept How do you think communication skills promote better marketing? Geoff: The communication is almost closed again. If we look at ancient civilizations, they shared stories because they needed to survive or thrive.
You wanted to tell someone how to make fire so these people could survive. Advertising Continue reading below We are social hair masking service animals by design, so we need people around us. This happens in the field of marketing. I think we went through a period where it was a one-way communication. You would speak, you would broadcast, you would amplify. Marketing has really taken on this narrative role. We're going to tell people what we want them to think, what we want them to believe. The circle is closed again, mainly due to the evolution of communication thanks to technology. Everyone has a voice now and everyone can participate. Kelsey: Yes, exactly. Today's consumers are very savvy and hate being told what to do. I think like you said communication plays a role because now we marketers have to have a conversation with our target audience instead of just talking to them. Geoff: I think one of the interesting things is that marketing has always thought of itself as: how do we persuade and influence our target audience?
There needs to be a pivot within marketing circles and within marketers themselves. It's not just about persuading and influencing our customer segment, but also our business and our products. Advertising Continue reading below If we think about what the role of a CMO was, it was to sit at the table and be the voice of the customer. The role has really changed to be that person who follows the orders of a CEO. I think you have to go back to where it was at the start, which is to be the voice of the customer and represent the customer in the boardroom. It's a big pivot that I don't think marketing does quickly but needs to do to keep pace. It's not just about influencing customers, but influencing the products and the company itself based on what customers demand. Kelsey: I have a good analogy. My husband's department hosts this annual barbecue and I met a guy he works with who is chatting next door.