Without them, it is difficult to do even moderately effective or lucrative keyword research. Your foundational keywords should align closely with your target phrase, says Julia EMcCoy SEO Click To Tweet If you're unsure of your core keywords, write Jewelry Retouching down the most basic queries your customers would use to find your company's products or services. These basic keywords will be used to develop more advanced keyword Jewelry Retouching ideas. Tip: A great way to find those foundational keywords is to ask, "What's the most common phrase my customers or prospects would use to find me?"
Head to auto-suggest Auto-suggest is a surprisingly simple yet extremely effective way to determine which keywords to target. For example, a company that sells dog toys uses Google's auto-suggest feature to find out which keywords people use most Jewelry Retouching frequently: Screenshot of dog toys While auto-suggest isn't the holy grail of keyword research, it can help you use keyword phrases or parallel phrases that you hadn't considered. Sharpen and prioritize the best keywords We're going to get a little more technical here, so sit tight while I Jewelry Retouching give you some tips for finding your best keywords. What makes your keyword "best"?
Well, it boils down to knowing which keywords are the best in terms of several factors: monthly search volume (high is best), keyword difficulty (lower means easier), cost per click (presence of cost in Google's AdWords marketplace), and competitive Jewelry Retouching density. Common factors that define the value of a keyword are: Volume (number of monthly searches) KD (keyword difficulty - different tools have different names for it) CPC (cost per click, suggested bid: shows the monetary value of a keyword and what advertisers are willing to spend) Com (competitive density) Here is an Jewelry Retouching example of how definitions are used in SEMrush keyword analytics research for the term “ copywriter”.