Specialist, shared three stages of innovation the home brand has gone through, providing lessons for businesses of all sizes. Stage 1 is during the early stages of a company, when a lot of innovation is needed to establish the company's identity - for example, introducing the boneless fried tenderloin into the Chick-fil-A sandwich, invent the franchise and be the first to open locations in shopping centers. Stage 2 is during the growth stages of a business, when execution is most important and innovation is periodic - Chick-fil-A came up with the self-preservation cow spokesperson and tagline “
Eat Mor Chikin” during this stage. L' To innovate, it is essential to have a process to do so. Chick-fil-A has created a physical space called “Hatch” where innovation jewelry retouching service takes place. Advice Local hosts monthly brainstorming meetings to come up with ideas, big or small. Propel Marketing emphasizes the need to test and analyze ideas, while ReachLocal's Kris Barton said he spends a lot of time shutting down ideas that don't align with the company's capabilities or credibility. company. Nevertheless, it is important not to criticize failure that is not the result of execution.
And luckily, failure costs a lot less today, according to GoDaddy's Steve Aldrich. Technology has dramatically lowered the barriers to starting a business or experimenting with an idea. So embrace risk and reward innovation. 8. Marketers should follow their own advice Sharon Rowlands of ReachLocal observed that few marketers practice what we preach. It's important to increase sales productivity by better targeting prospects, the same way vendors help customers target their customers.