There are two main reasons people go online. Be informed and entertained. First, we need a solution to the problem. Users are looking for a way to be educated about something, so get such an education online. Reasoning based on this information can be as simple as someone searching for a " nearby sushi restaurant " or as complex as " how to stop facial aging without paying more than $ 100 for skin care " . There is also . The latter is because as a population we have become dependent on ourselves before bedtime, the kids in the restaurant, and the use of the web to entertain our friends about how cool we are.
With the rapid popularity of cable TV in the past and the billions of videos watched daily on YouTube, the web is now an entertainment hub. Instagram wants to participate in the TV content competition with the launch of IGTV. advertisement Continue photo color correction services reading below Also, when I'm not watching videos, I scroll through social media news feeds, listen to podcasts, and read blog posts. You can choose from seemingly endless entertainment facilities. Obviously, the Web has become a truly safe haven for people who need information (and quickly) and entertain (and often).
The cool news is, what does it have to do with your customers? a lot! Your customers are the real reason you have a website first and that's why you spend a lot of time trying to create informative and entertaining content. It's all an effort to attract users to your brand, which usually looks like a desperate effort on your part. " Hey! Look at me! I exist, and I'm better than everything else! Trust me in your information and entertain my content! " So if our overall goal is to attract users to drive conversions and engagements, we don't go to users and frankly ask what they know and want to entertain. Is it? advertisement Continue reading below Why don't we want to be a source of information and entertainment for them? Wouldn't you be a little surprised? This is a list of questions that need to be investigated for customers and potential customers in order to get new content ideas for both informative and entertainment.