Here are some of the most popular customer acquisition channels you can experiment with for your business.
1. Search engine optimization (SEO)
SEO is the practice of optimizing a website or webpage to increase the quantity and quality of its traffic from a search engine’s organic results.
Passive, organic (almost free) traffic
Evergreen and compounding effects; article written a few years ago can still generate traffic if it ranks high on the search engines
Potential customers are automatically qualified by their search intents, e.g., someone searching “ahrefs vs moz” is closer to buying than someone searching “how to increase website traffic”
SEO content can influence entire marketing funnel
Ranking high on search engines takes time
Popular terms can get competitive (i.e., lots of time and resources required)
Return on investment (ROI) can be difficult to measure
Slower effects for newcomers; website with smaller number of high-quality backlinks and low topical authority may find it tougher to rank higher in the beginning stages
recommended name is what makes affiliate marketing such a powerful pillar of digital marketing.
Here we’ll walk you through our whatsapp number list step-by-step guide to using affiliate marketing to reach more of your audience.
SEO: The Complete Guide for Beginners (2021)
Complete SEO Training Course: Learn SEO Free
2. Content marketing
Content marketing is the process of creating and distributing content to attract and retain customers.
Educates potential customers
Builds loyalty and retention
Can go viral in the short term and create a lot of attention and awareness at once
Can be the basis of other marketing channels (e.g., digital advertising)
ROI can be difficult to measure
Requires time to work
Content needs to be promoted and distributed; otherwise, attention may be scarce
Content must be high quality; otherwise, it can’t stand out from the tons of other published content
Content Marketing: A Comprehensive Guide
How to Build a Winning Content Marketing Strategy in 9 Steps
How to Create a Winning Content Strategy
Ahrefs Academy: Blogging for Business