The results of these statements were used to Thailand Phone Number List create an authenticity scale. In the study, we saw that the statement was seen as more appropriate for Marqt than for SPAR (see figure 4). statement Figure 3: The statement that both SPAR and Marqt took Figure 4 shows how, according to respondents, the supermarkets scored on the Thailand Phone Number List authenticity of the statement. Respondents more often (completely) disagreed that the statement from SPAR is authentic. On the basis of background characteristics, we also checked the Thailand Phone Number List possible influence of characteristics such as familiarity, whether or not a customer and attitude to the theme when analyzing the results.
It turned out that these factors were not the driving Thailand Phone Number List force in explaining the results. Statement Figure 4: differences in assessment of authenticity for Marqt and SPAR (Together these statements make the variable 'degree of authenticity') The more authentic the message, the stronger the positive attitude towards the brand The research shows Thailand Phone Number List that authenticity plays an important role in positive outcomes for the brand that makes a statement in a social discussion. The more authentic the expression was experienced, the Thailand Phone Number List more strongly a consumer identifies with the brand, sees the brand as an attractive employer, is willing to spread positive word of mouth and is loyal to the brand (Figure 5).
Regardless of whether someone agrees or disagrees Thailand Phone Number List with the statement 'To save the climate, our livestock must be reduced'. In this study, the attitude towards Marqt was generally more positive in response to the statement than Thailand Phone Number List towards SPAR.You have started a business and now you have to make a name for yourself. There are several ways to achieve this, which come with different costs. This also applies Thailand Phone Number List to developing a website for your company. This can quickly add up to costs for a novice entrepreneur. However, a good website does not have to cost tens of thousands of euros.